How to Pitch ReadWriteWeb from Now on

Over the summer, ReadWriteWeb will undergo some major changes. We’re redesigning the site and the experience, and we’re zooming out our coverage. In the meantime, we’ve already changed how we write, and that change will only accelerate. If you want to pitch stories to ReadWriteWeb from now on, here’s what you need to know:

1. We’re going for an expanded audience.

People used to come to ReadWriteWeb for developer-focused, highly technical news and information. We’re not getting rid of that. On the contrary, we’re bolstering those efforts on our sections, Mobile, Hack, Cloud, Enterprise, Biz and Start. That’s where the hackers, founders, CTOs and investors will find trade stories, and that’s where you should pitch them.

The main site on ReadWriteWeb is for everyone embracing the digital age. It’s not for users of a particular platform, and it has no threshold of expertise. We describe our audience to ourselves this way:

Our readers are people who recognize the power of networked technology and actively maximize that power in their lives.

That “actively” part is the key. We write for anyone who cares enough about this stuff to do something about it.

So if you’re about to pitch a story to us, make sure to answer this question: “What can you do with it?

2. We’re moving beyond the Web.

We’re paring down what we do to its essence. Digital, two-way information technology has changed everything, and that’s what we care about. The Web is assumed to be a part of it now, and we don’t want to limit ourselves to writing about the Web itself. Newspapers didn’t marvel about the wonders of the printing press for very long.

We’re writing about how technology is changing the world. The technology itself is the heart of the story, but for us, it’s usually not going to be the headline. The launch of an app is not inherently exciting to us. Its potential for changing the way we live, work, play, or communicate very much is.

So is a groundbreaking discovery in biotech or energy production. So is the race between technology and climate change. So is the dawn of commercial spaceflight. Incremental updates to an app for sharing filtered photos or broadcasting where you ate lunch? Not so much.

3. Our site is not a blog.

We’re not being pretentious here. Surely, some of what we do can be classified as “blogging.” But that’s just a method of reporting, and there are lots of ways to tell a story on the Web. We’re going to try them all.

We’re a publication. We make a package of great stuff to think about. Some of it will be up-to-the-minute. Some of it will be pondered over the weekend. Some of it will only make sense 15 years from now. If you want to pitch a story to be part of that, think bigger than blog posts.

The vast majority of embargoed tech news is a commodity, and we’re not playing that game. If it’s worth reading about at 9:01 AM Eastern on the dot, it’s worth reading about tomorrow. All we care about is how this news changes the world for wired-in people.

We’re more interested in following something for a while than in writing a fire-and-forget post about it. If your company sounds cool to us, we’ll want to watch it grow, evolve, interact with its users, respond to competition, hire, fire, acquire or be acquired. We’ll write about it once if the story is good. If the story is still good in a month or two, we’ll write about it again.

4. We’re still a tech site.

We still plan to be a destination for people to find out what’s happening in tech. We won’t miss anything big. But we’re going to take our time to write a thoughtful take. We’d rather be last and best than first to re-write a press release.

We’ll explain what the news means for all the stakeholders. If your news matters to lots of people, it will matter to us. But keep this in mind: We care about people, not page views. Technology news is raw data to us. It’s the unrefined output of a rapidly accelerating future. We’re here to make sense of it, not just churn it out.