Death Spiral

Great post from Benjamin Brooks last week that’s inspiring my work on RWW this morning:

Death Spiral – 9/14:

This is a memo to all business owners large and small: pull your heads out of your asses and stop racing to the bottom. You cannot make a sustainable business by selling goods and services at a loss. You must — completely — ignore sales data gained by holding fire sales, that data is irrelevant to your normal operations.