All I can say is, I take heart in the fact that I was moved to write about “content” on the same day as MG Siegler. If you don’t buy what I had to say, take it from someone who knows eminently what he’s talking about.
The only thing I can offer is the advice to take everything you read in the technology press with a grain of salt. Perhaps several. The likelihood that at least part of it is nonsense is very strong. And stronger by the day.